Marketing Specialist The Arena Group manages four student living communities in College Station, Texas, including The Barracks Townhomes, Charleston Mills Luxury Townhomes, University Heights, and The Harbor at The Barracks. We're passionate about creating unforgettable college experiences and building vibrant, connected communities where students thrive. Creating Joy in Life's Milestone Moments Full-Service Student Housing Communities Core Values Optimistic Grit Zoom Out Be a Buffalo Get Creative, Get Excited, Get Moving Have Radical Optimism in Yourself Crush It Pursue What's Next Get 1% Better Every Day Fail Fast, Learn, Grow, Repeat Own It No Excuses High Performers Crave Accountability People Are Counting on You Good Vibes No Ego Count it All Joy Happy People Live Longer Serve Relentlessly It's not You v. Them, It's Us v. A Problem There's no Traffic on the Extra Mile You have Everything You Need About The Role We're looking for a creative, organized, and outgoing Marketing Specialist to join our growing team. If you love social media, enjoy being behind (and in front of) the camera, and have a passion for creating content that sparks connection, we want to meet you. What You'll Do Social Media Management Collaborate with the Marketing Director to build a cohesive strategy across Instagram, TikTok, Threads, and Facebook Own the content calendar (planning, scheduling, and publishing with consistency and intention) Actively engage with our audience in comment sections and DMs to build relationships and brand loyalty Track platform performance weekly and translate data into clear, actionable recommendations Content Creation & Brand Storytelling Capture and edit high-quality photo and video content that showcases our communities and residents using photo, live video, stories, graphics, polls, etc. Write fun, authentic captions that drive engagement and reflect our brand voice Collaborate with other departments to tell great stories and promote events Maintain and organize our growing digital asset library Resident Event Planning Create and manage a fun, on-brand resident event calendar Lead pre-event creative planning sessions Develop Event Operations Plans including budgets, layouts, staffing, and post-event recaps/surveys Attend and capture content at all Arena Group events and social activations Trendspotting & Research Stay ahead of social media trends, especially on TikTok and Instagram Identify content we can remix, respond to, or share with our audience Regularly pitch fresh ideas for content and campaigns "Surprise & Delight" Campaigns Plan and execute creative activations: giveaways, scavenger hunts, pop-ups, and other high-energy community moments Build partnerships with local businesses for co-branded promotions that align with our values What We're Looking For Strong photo and video editing skills Strong copywriting skills Experience managing Instagram and TikTok for a brand, organization, or significant personal account Proficient in Adobe Illustrator, Photoshop, and Lightroom *A portfolio demonstrating your photo/video editing and Adobe work is required to be considered* Who You Are A great core values fit for The Arena Group (Good Vibes, Serve Relentlessly, Own It, Crush It, Optimistic Grit) Naturally comfortable on camera and confident approaching strangers for interviews or content Energized by being around people and genuinely excited about student life Strong writer Highly organized with strong time management and communication skills Available and enthusiastic to attend resident events, typically on weekday evenings Physically able to assist with event setup and breakdown, including lifting and transporting equipment Nice-to-Haves Experience working in property management, student housing, or hospitality Bachelor's degree in Business, Marketing, or Hospitality preferred; current students actively pursuing a related field are welcome to apply for part-time consideration.